Whether commuting on the train, running in the park or sitting at your desk, Mintel’s podcast series ‘Little Conversation’ brings you fresh ideas, bold innovation and data-driven intelligence.

Today, we talk about purchase decision making or, more simply, the complicated process consumers go through before parting with their hard-earned cash. As companies go bust and in-store footfall declines, it may be tempting to declare the death of the high street/main street. The truth is, consumers are simply changing the way they approach shopping. Online and offline practices are more fluid than ever, while factors like social media, direct-to-consumer brands, and data-driven marketing contribute to further disruption. Join our analysts for an insight-packed conversation encompassing decision fatigue, the redefinition of value, and the impact of ethical practices and sustainability.