S01 Ep24
Buy this, not that: Why purchase decision making is getting more complex
Today, we talk about purchase decision making or, more simply, the complicated process consumers go through before parting with their hard-earned cash. As companies go bust and in-store footfall declines, it may be tempting to declare the death of the high street/main street. The truth is, consumers are simply changing the way they approach shopping. Online and offline practices are more fluid than ever, while factors like social media, direct-to-consumer brands, and data-driven marketing contribute to further disruption. Join our analysts for an insight-packed conversation encompassing decision fatigue, the redefinition of value, and the impact of ethical practices and sustainability.
Whether commuting on the train, running in the park or sitting at your desk, Mintel’s podcast series ‘Little Conversation’ brings you fresh ideas, bold innovation and data-driven intelligence.
Today, we talk about purchase decision making or, more simply, the complicated process consumers go through before parting with their hard-earned cash. As companies go bust and in-store footfall declines, it may be tempting to declare the death of the high street/main street. The truth is, consumers are simply changing the way they approach shopping. Online and offline practices are more fluid than ever, while factors like social media, direct-to-consumer brands, and data-driven marketing contribute to further disruption. Join our analysts for an insight-packed conversation encompassing decision fatigue, the redefinition of value, and the impact of ethical practices and sustainability.
For the latest in consumer and industry news, top trends and market perspectives, stay tuned to Mintel News featuring commentary from Mintel’s team of global category analysts.
-
Mintel StoreGet smart fast with our exclusive market research reports, delivering the latest data, innovation, trends and strategic recommendations....View Reports -
2025 Global TrendsUnderstand what’s new and next in consumer behaviour and the impact on marketing and innovation strategies....Discover trends -
Are you after more tailored solutions to help drive Consumer Demand, Market Expansion or Innovation Strategy?Ask for a customised strategic solution from Mintel Consulting today....Find out more
Free market intelligence downloads
-
Snacking Flavors for 2026Ingredients, Flavours and FragrancesDownload
Discover top US snacking flavor trends for 2026. Explore consumer insights and innovation opportunities in Black Swan Data's predictive report.Download -
The Rise of Premium Fast Food: What’s Driving the Trend?Food and DrinkDownload In this exclusive new report, we uncover how fast food is evolving, why higher-income Brits are spending big on gourmet fried chicken, and what your brand can do to keep up.Download
-
Predictions On The Future Of Flavors 2025Food and DrinkDownload What will flavors look like in 2 years, 3 years and beyond? Flavor is a complex, multi-dimensional experience that fosters deeper connections between brands and consumers.Download
-
2025 Global Consumer TrendsConsumer ResearchDownload Understand the three consumer behaviour trends that will shape consumer markets and innovation strategies in 2025 and beyond.Download
-
2025 Global Food and Drink TrendsFood and DrinkDownload Discover the four consumer behaviour trends set to shape global food and drink marketing and innovation strategies in 2025 and beyond.Download
-
2025 Global Beauty and Personal Care TrendsBeauty and Personal CareDownload Mintel identifies three consumer behaviour trends set to influence the beauty and personal care markets in 2025 and beyond.Download
-
2025 Omnichannel Marketing Trend To WatchAdvertising and MarketingDownload Learn how marketers are revitalising their strategies by embracing AI and data analytics to create hyper-personalised experiences in 2025 and beyond.Download
-
2025 Financial Services Marketing TrendsFinancial ServicesDownload Navigate challenges and leverage our insights into key financial services trends that are set to influence the financial services market in 2025 and beyond.Download
