S02 Ep33
Mintel Little Conversation
Sensory triggers: The influence the senses have on perception and emotional response

In this episode, Mintel experts discuss the power the senses – specifically smell and taste – have on the human experience. As the world becomes more digital, how are food, drink, beauty, and personal care brands adapting their innovation and messaging strategies to engage the senses and elicit emotion? Certain scents or tastes can transport consumers to a different place or time and evoke a strong memory (you’re thinking about one right now, aren’t you?). This can be a powerful tool for brands to wield – when done correctly. Join us to find out more!

Whether commuting on the train, running in the park, or sitting at your desk, Mintel’s podcast series ‘Little Conversation’ brings you fresh ideas, bold innovation, and data-driven intelligence.

In this episode, Mintel experts discuss the power the senses – specifically smell and taste – have on the human experience. As the world becomes more digital, how are food, drink, beauty, and personal care brands adapting their innovation and messaging strategies to engage the senses and elicit emotion? Certain scents or tastes can transport consumers to a different place or time and evoke a strong memory (you’re thinking about one right now, aren’t you?). This can be a powerful tool for brands to wield – when done correctly. Join us to find out more!

Meet the Host
Andrew McDougall
Associate Director, Global Beauty and Personal Care
Meet the Guests
Ayisha Koyenikan
Global Food and Drink Analyst
Margaux Caron
Global Beauty Analyst
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