S03 Ep76
What 2021 trend predictions can tell us about the future of consumer behaviour
In this episode of Mintel Little Conversation, host Andrew Davidson is joined by some of Mintel's best and brightest—three of the authors of Mintel's 2021 Trends spanning the global consumer, food and drink, and beauty and personal care categories. In the midst of the COVID-19 pandemic, Mintel analysts sat down to predict future consumer behaviour and its impact on business strategy. Hear their take on the value of trend forecasting and of revisiting trends to see how the pandemic added strength to or challenged certain predictions, and accelerated, paused or even erased already-evolving consumer behaviours. What roles did routine, ritual, wellbeing, value and experience play in 2021 and how have trend trajectories been altered as a result? Curious to know what they're predicting for 2022 and beyond? Listen now to find out!

In this episode of Mintel Little Conversation, host Andrew Davidson is joined by some of Mintel’s best and brightest—three of the authors of Mintel’s 2021 Trends spanning the global consumer, food and drink, and beauty and personal care categories. In the midst of the COVID-19 pandemic, Mintel analysts sat down to predict future consumer behaviour and its impact on business strategy. Hear their take on the value of trend forecasting and of revisiting trends to see how the pandemic added strength to or challenged certain predictions, and accelerated, paused or even erased already-evolving consumer behaviours. What roles did routine, ritual, wellbeing, value and experience play in 2021 and how have trend trajectories been altered as a result? Curious to know what they’re predicting for 2022 and beyond? Listen now to find out!

Meet the Host
Andrew Davidson
SVP/Chief Insights Officer, Mintel Comperemedia
Meet the Guests
Sarah Jindal
Associate Director, Mintel Beauty & Personal Care
Jenny Zegler
Associate Director, Mintel Food & Drink
Simon Moriarty
Director of Mintel Trends, EMEA
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