Less than a minute

The combination of consumers wanting to cook pizza at home and the rise of more ‘adventurous cuisines’ are forcing food companies to innovate in order to maintain demand. In this new video our Senior Foodservice Analyst talks to Daniel Young, the organizer of the London Pizza Festival, to find out what the hot innovations in the UK pizza market are.

A film by Trish Caddy

Trish Caddy Headshot
Trish Caddy

Trish Caddy is an Associate Principal for Foodservice, covering UK eating-out behaviours and trends. Formerly a restaurant cook in London, she brings real kitchen insight to her research.

More from Mintel
  • The Pizza and Italian Restaurants Market: 2021
    Discover the impact of COVID-19 on the pizza sector in the UK...
    Explore this research
  • Mintel 2026 Global Predictions
    2026 Global Predictions
    Our Predictions go beyond traditional trend analysis. Download to get the predictive intelligence and strategic framework to shape the future of your industry in 2026 and beyond. ...
    Download now
  • Mintel Consulting
    Are you after more tailored solutions to help drive Consumer Demand, Market Expansion or Innovation Strategy?
    Ask for a customised strategic solution from Mintel Consulting today....
    Find out more
Subscribe to Mintel Spotlight
Related articles
April 15, 2026
This article distils the latest global drinks industry trends, consumer behaviours and emerging opportunities, powered by Mintel’s expert analysis and proprietary data.
March 23, 2026
Expo West 2026 offered a clear reflection of several long-running shifts Mintel has been tracking across health, nutrition, and consumer expectations. What stood out most this year was less about…
March 23, 2026
Consumer behaviour in food and drink is shifting fast. Health optimisation, new functional expectations, changing flavour cues and cultural influence are reshaping what consumers want, and how categories will grow.

Free market intelligence downloads