S02 Ep53

The impact of COVID-19 on fragrance
In this episode, Mintel beauty experts from around the globe discuss the impact that COVID-19 is having on the fragrance industry. They discuss what is currently happening in the industry and how consumers are rethinking the way they use fragrance products. They also give recommendations for how brands should appeal to consumers in the current environment and share innovations in the fragrance industry they have seen recently.

In this episode, Mintel beauty experts from around the globe discuss the impact that COVID-19 is having on the fragrance industry. They discuss what is currently happening in the industry and how consumers are rethinking the way they use fragrance products. They also give recommendations for how brands should appeal to consumers in the current environment and share innovations in the fragrance industry they have seen recently.

Meet the Host
Samantha Dover
Senior Beauty and Personal Care Analyst, Mintel Reports UK
Meet the Guests
Margaux Caron
Global Beauty Analyst
Lauren Goodsitt
Senior Global Beauty Analyst
Amanda Caridad
Senior Beauty and Personal Care Analyst, Mintel Reports Brazil
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