S03 Ep65
Experiences and the future of e-commerce
This week on Little Conversation, host Samantha Dover sits down with retail experts covering Europe and North America to discuss the future of e-commerce. The industry has grown steadily in recent years but consumer interest and adoption skyrocketed during the pandemic. So, what’s next for the oversaturated market? Our experts discuss the challenges for new entrants to the direct-to-consumer (DTC) landscape, the existing consumer behaviours that social commerce builds on to offer seamless shopping, and the blurring line between e-commerce and experiences. Privacy, technology, and local and conscious shopping – how important are they for brands competing in the space and how can marketers focus their strategy? Listen to find out!
This week on Little Conversation, host Samantha Dover sits down with retail experts covering Europe and North America to discuss the future of e-commerce. The industry has grown steadily in recent years but consumer interest and adoption skyrocketed during the pandemic. So, what’s next for the oversaturated market? Our experts discuss the challenges for new entrants to the direct-to-consumer (DTC) landscape, the existing consumer behaviours that social commerce builds on to offer seamless shopping, and the blurring line between e-commerce and experiences. Privacy, technology, and local and conscious shopping – how important are they for brands competing in the space and how can marketers focus their strategy? Listen to find out!
For the latest in consumer and industry news, top trends and market perspectives, stay tuned to Mintel News featuring commentary from Mintel’s team of global category analysts.
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Consumer behavior and the retail and ecommerce industryExplore what the eCommerce market in the US looks like in 2021 & understand the impact of COVID-19 on the online retail industry...Find out about this research
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