A slim down for the slimming foods market

February 1, 2007

It is that time of year again, when we all promise to lose those excess Christmas pounds and resolve to lead a virtuous life from here on in. But latest research from MINTEL finds that we are not turning to ‘slimming foods’ to trim down. In fact, the market for ‘slimming foods’ has itself slimmed down considerably, with sales shrinking by as much as 27% in the last five years. Today, the market is worth just over £81 million, down from as much as £110 million back in 2001. But it is meal replacements, such as milkshakes and cereal bars, which have been hit hardest and which are dragging the whole market down. Sales here have declined by as much as 64% in the last five years alone to be worth just £32 million, compared to £90 million in 2001. The future for these products looks less than rosy, with a further 46% decline in sales forecast for the next five years.

Related articles
March 28, 2024
Thai food is characterized by authentic, bold, and diverse flavours. Moreover, the appeal of Thai cuisine and herbs is expanding as more consumers prioritise natural remedies for holistic health according…
March 27, 2024
Indian consumers are looking for healthier options for instant noodles, pasta, and soups: with over 61% market penetration for these three instant foods, there is indeed much room for improvement…
December 27, 2023
In the summer of 2023, Thailand experienced record-breaking temperatures, soaring to an unprecedented high of 45.5°C, as reported. During times of extreme heat, consumers naturally turn to hydration to relieve…

Download the Latest Market Intelligence