Britain gets fruity with smoothies

February 1, 2007

Having resolved to have a healthy 2007 after the excesses of the festive season, many of you may well be reaching for a smoothie to kick start the new regime. And it seems that you won’t be alone, as latest research from MINTEL finds that over the past five years the smoothies market has enjoyed a real burst of energy, with sales growing by no less than 523% to reach £134 million in 2006. Helped by the introduction of larger 1-litre cartons, there has also been significant growth in volume sales, with Brits knocking back 34 million litres of smoothies last year – enough to fill almost 14 Olympic size pools, up from just 6.3 million litres in 2001. Over the coming five years, volume sales are set to see greater increases than value sales as new entrants into the market are likely to lead to a fall in the average price of a smoothie. Volumes will almost treble between 2006 and 2011, up 186% to almost 100 million litres, while value sales will rise 76% over the same period.

Related articles
December 27, 2023
In the summer of 2023, Thailand experienced record-breaking temperatures, soaring to an unprecedented high of 45.5°C, as reported. During times of extreme heat, consumers naturally turn to hydration to relieve…
December 20, 2023
Mintel’s latest research highlights the increasing interest among Indian consumers in adopting functional foods as part of their quest for health and wellbeing. Multifunctionality is the most sought-after feature, indicating…
October 2, 2023
Mintel, the experts in what consumers want and why, has today (2 October 2023) announced three key trends that will shape global food and drink industries in the years ahead.
Featured Downloads