Cooking makes a comeback and this time, we're doing it in style

May 1, 2008

While once dinner for many meant simply piercing the plastic film and waiting for the ping, latest research from MINTEL finds that real cooking is back on the menu in Britain’s kitchens. Indeed, back in 2003, fewer than one in four (24%) Brits said that they ‘always cooked from scratch’, but today this has risen to as many as two in five (41%). What is more, only 11% of us now regularly use the microwave to cook an evening meal. ” it is clear that Brits are keen to get back in the kitchen and rekindle their love affair with good old fashioned home-cooked fare,” comments Richard Caines, senior homewares specialist at MINTEL. ” one of the main reasons for this is our growing interest in eating more healthily as we move away from pre-prepared meals and look to eat freshly made dishes that are better for you. “

Related articles
March 28, 2024
Thai food is characterized by authentic, bold, and diverse flavours. Moreover, the appeal of Thai cuisine and herbs is expanding as more consumers prioritise natural remedies for holistic health according…
March 27, 2024
Indian consumers are looking for healthier options for instant noodles, pasta, and soups: with over 61% market penetration for these three instant foods, there is indeed much room for improvement…
December 27, 2023
In the summer of 2023, Thailand experienced record-breaking temperatures, soaring to an unprecedented high of 45.5°C, as reported. During times of extreme heat, consumers naturally turn to hydration to relieve…

Download the Latest Market Intelligence