Cooking makes a comeback and this time, we're doing it in style

May 1, 2008

While once dinner for many meant simply piercing the plastic film and waiting for the ping, latest research from MINTEL finds that real cooking is back on the menu in Britain’s kitchens. Indeed, back in 2003, fewer than one in four (24%) Brits said that they ‘always cooked from scratch’, but today this has risen to as many as two in five (41%). What is more, only 11% of us now regularly use the microwave to cook an evening meal. ” it is clear that Brits are keen to get back in the kitchen and rekindle their love affair with good old fashioned home-cooked fare,” comments Richard Caines, senior homewares specialist at MINTEL. ” one of the main reasons for this is our growing interest in eating more healthily as we move away from pre-prepared meals and look to eat freshly made dishes that are better for you. “

MintelAdmin
More from Mintel
  • Mintel Store
    Mintel Store
    Get smart fast with our exclusive market research reports, delivering the latest data, innovation, trends and strategic recommendations....
    View reports
  • 2025 Trends
    2025 Global Trends
    Understand what’s new and next in consumer behaviour and the impact on marketing and innovation strategies....
    Discover trends
  • Mintel Consulting
    Are you after more tailored solutions to help drive Consumer Demand, Market Expansion or Innovation Strategy?
    Ask for a customised strategic solution from Mintel Consulting today....
    Find out more
Subscribe to Press Releases
Contact Press Office
Related articles
December 17, 2024
Consumer
Article
Gen Z’s snacking habits reflect their approach to managing stress, stemming from economic uncertainties, job instability, and rising living costs. Frequent snacking has become a key coping mechanism for this…
October 16, 2024
Mintel, the experts in what consumers want and why, has announced four key trends that will shape the global food and drink industry in the years ahead. In 2025 and…
August 20, 2024
As the global population ages, longevity is realigning consumer priorities in APAC and giving food and drink brands opportunities to enhance quality of life through proactive health solutions. The United…

Download the Latest Market Intelligence