Ice Cream Sales Still"Hot,"According to Mintel

July 9, 2008

Long-time favorite dessert continues to excite shoppersAmericans really do scream for real ice cream. According to new consumer research from Mintel, nine in ten people (89%) enjoyed a cool, creamy scoop in the past year. In comparison, only three in five (59%) ate novelties such as ice cream sandwiches or bars. Less than two in five ate sherbet or frozen yogurt (37% and 34%, respectively).“Ice cream remains one of America’s favorite treats,” states David Morris, senior analyst at Mintel. “Slow churn and super-premium innovations have brought exciting new variety to the taste and texture people know and love.”

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