Mintel Shares Insights into Personalized Diet Trends at FBIF2020

July 7, 2020

(Shanghai, July 9, 2020) Mintel, the world’s leading market intelligence agency, recently attended the 2020 Food & Beverage Innovation Forum (FBIF2020). Ms. Daisy Li, Associate Director, Mintel Food & Drink in China, was invited to the event and shared an insight report, titled “Snack 4.0: The Age of Customization”, at the Product Innovation session on the second day of the forum — Customization and personalization will be a new force driving the future development of the food and drink industry.

Ms. Daisy Li also acted as a judge for the Wow! Food Awards, a creative product tasting and evaluation competition in the F&B industry, and presented awards for winning products.

This year, the Food & Beverage Innovation Forum and the Food Show, under the theme of “Technology · Revolution”, intend to build a communication platform on which participants can explore and identify future industry trends from multiple angles such as enterprise strategy, product R&D, marketing, packaging and investment & financing.

“Mintel, the world’s leading market intelligence agency, is always committed to helping brands understand the consumer market, discover future business opportunities, and identify innovation areas,” said Ms. Daisy Li, Associate Director, Mintel Food & Drink in China. “I’m glad to take this opportunity to join industry professionals and talk about innovation opportunities and prospects in the food & drink industry. Of course, I would also like to share Mintel insights that will spark inspiration on innovation among industry insiders and brands.”

Ms. Daisy Li shared case studies on food and drink personalization trends and summarized a few future development opportunities:

Individual Preferences

40% of Chinese consumers are willing to pay higher prices for customizable baked products (special ingredients or flavors), according to Mintel data. Meanwhile, Mintel predicts personalized nutrition in the Global Food and Drink Trends 2030 and identifies the future trend of Smart Diets. This also indicates that consumers expect brands to create products that show individual difference.


88% of Chinese consumers are interested in measuring calorie consumption, while nearly half (49%) of UK adult consumers agree that data measurement can better help them with healthy diets, according to Mintel data. In view of the proliferation of wearables, consumers can choose to effectively manage their lifestyles and diet habits with individual life, behavior and physiological data. As a matter of fact, consumers have embarked on actively combining their personal data with health management.

Physiological Conditions and Genes

Mintel predicted in the Consumer Trends that at-home DNA testing kits will become mainstream for personalized health solutions by 2025. According to Mintel data, 39% of U.S. consumers believe that a set of healthy diets have varying effects depending on individuals. In this world with 7.7 billion people, a growing number of consumers have started accepting their unique bodies and identities. In the next ten years, personal data and biological testing will reveal more truths to consumers and demonstrate our uniqueness.


Media interviews with Daisy Li, Mintel’s F&D Associate Director, China are available on request from the Mintel Press Office.

Daisy Li
Daisy Li

Daisy is an Associate Director with the Mintel Food & Drink team, speciliasing in the China market. She monitors and reports on the latest innovation and trends impacting the Chinese food and drink market.

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