U.S. Smoothie Market Slurps Up $2 Billion in Sales

February 21, 2007

New Mintel Report Shows Five-Year Market Boom Raises Smoothie Market Sales by More than 80 PercentWith on-the-go dining and snacking moving to the American meal forefront, the U.S. smoothie market has been flooded with consumers looking for a quick portable meal alternative. Last year, smoothie makers raked in more than $2 billion from made-to-order and packaged smoothies, up more than 80 percent in the last five years. Consumers are embracing the trend in a major way, and for a variety of different reasons.The market for health-conscious products continues to grow rapidly. Smoothies have quickly become part of the American landscape, with more than 4,000 retail locations reported in the U.S. last year. According to Mintel’s exclusive consumer research, more than half of respondents in the 18 to 34 year-old range said that they had a smoothie in the last month.

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