Lenders pull back as housing slump, credit crunch continue2007 showed a sharp decline in mortgage and home equity offers mailed to Americans, according to new findings from Mintel Comperemedia. Lenders sent approximately 2.6 billion direct mail pieces during the year, down nearly a third (30%) from the 3.7 billion sent…
Credit card companies want people to spend more, do more with cards they already haveCredit card issuers are changing their tune. Instead of using direct mail just to lure in new customers—as has been done in the past—they have begun using it more to connect with current cardholders.Mintel Comperemedia reports…
Just over six months on from the introduction of the smoking ban, latest research from MINTEL finds that the ban can claim some success amongst smokers. But the likes of British bingo and the good old drinking man’s pub could now be seriously under threat.MINTEL’s exclusive consumer research shows that…
We have all been there. We spend lots of money on Christmas presents for the children, only to find that after a mere few weeks they have been relegated to the back of the cupboard with the rest of the junk. But it seems that British adults are ready to…
Latest research from MINTEL shows that in the wake of the recent sub-prime crisis, as many as one in three (33%) or some 5.5 million British mortgage holders could now face serious financial difficulties. MINTEL estimates that of the 16.5 million mortgage holders nationwide, 1.5 million (9%) are considered sub-prime.
Never mind the bank balance, Brits will eat, drink and be merry this ChristmasNever mind the bank balance, Brits will eat, drink and be merry this ChristmasDespite rising interest rates, a slowing housing market and the recent credit crunch, retail experts at MINTEL predict that this December could still be…
Direct mail shows move away from adjustable-rate mortgages, towards steadier loan optionsDriven to act by the recent collapse in subprime lending and the subsequent housing crisis, major mortgage companies have shifted their loan offer strategies to limit future risk opportunities. From June 2006 to July 2007, Mintel Comperemedia observed a…
While a generation ago bankruptcy was the preserve of the failing business, many of today’s young adults see declaring bankruptcy or opting for Independent Voluntary Arrangements (IVA) as an acceptable solution to their financial difficulties. Latest research from MINTEL finds that as many as one in five (22%) or almost…
Commercial Insurance Agents Face Extra Challenges In Disaster-Prone RegionsConsidering a career in commercial insurance? Might want to move east or west. Because despite good intentions, agents in the Midwest and South—i.e. tornado territory and hurricane country—have the odds stacked against them. Mintel’s exclusive commercial insurance agent survey reveals just how…
According to latest research from MINTEL many of those in debt are burying their heads in the sand, and completely underestimating how much they owe on credit cards, personal loans, overdrafts and other unsecured, non-mortgage loans. When Brits with unsecured, non-mortgage loans were asked to estimate the amount of money…
Credit Card Companies Struggle To Target New Customers Through EmailChicago (July 11, 2007)—Fearful of being spammed out of existence, major credit card issuers hesitate to use email for targeting new customers, preferring traditional direct mail instead. Mintel Comperemedia reports that between January and March 2007, not one of the top…
Larger Companies Focus Email Marketing on Cross-Selling and Customer Communication as Small Competitors Target New CustomersMany of the larger financial services companies are experimenting with a blend of direct mail and email marketing to communicate with their current customer base and merchandise their new products and services. In contrast, many…
