Financial institutions still adjusting strategy in credit-tightened market, says Mintel ComperemediaThe number of credit card offers mailed to Americans has declined for the third consecutive quarter, according to new research from Mintel Comperemedia. Estimated acquisition mail volume for credit cards fell nearly 8% from Q1 2008 to Q2 2008 (from…
New data from Mintel Comperemedia shows mortgage and home equity lenders still plagued by faltering home sales, credit woes and consumer anxiety. The direct marketing-tracking firm reports that these lenders have reduced direct mail by 50% when comparing the first six months of 2008 to the first six months of…
According to latest research from MINTEL there are signs that the current economic climate is now really starting to hit home, but Brits are keeping a stiff upper lip. Those who see themselves as comfortably off or managing easily has fallen from almost two thirds (64%) in 2006 to just…
Mintel recommends teenagers as potential target market for prepaid debitFor the teen who wants it all, a prepaid debit card may be the answer, says Mintel. Conveying “cool” status and making payments easier, prepaid cards also offer security and control for parents. A new report from Mintel suggests teenagers—and their…
Mintel Comperemedia observes nearly 1% decline in rates for fixed rate mortgagesThe Fed’s rate cuts have finally impacted pricing seen on mortgage direct mail offers sent to consumers. In the first quarter of 2008, Mintel Comperemedia reports that the average rate on fixed rate mortgage offers sent through direct mail…
Lenders turn to unsecured products as housing market floundersWith the mortgage and home equity markets in crisis, many lending companies have shifted focus. No longer trying to generate business primarily through housing-related loans, Mintel Comperemedia finds lenders increasingly promoting unsecured loans and unsecured lines of credit. In the fourth quarter…
Mintel Comperemedia observes decline during first quarter of 2008With the economy shaken and Americans uncertain about their finances, leading financial services companies are cutting back on direct mail. Mintel Comperemedia reports that in the first quarter of 2008, the estimated number of direct mailings sent from banking, credit card, investment,…
Many Americans lack understanding of benefits, valueNo one likes to think about relying on long-term care. But the reality is that any person could fall victim to a disability or need chronic care because of aging. New research from Mintel suggests that many Americans are not prepared for these possibilities.In…
Latest research from MINTEL’s flagship report, British Lifestyles, finds that people are now really starting to feel the pinch.Exclusive consumer research shows that almost three in every five adults (57%) have recently had to cancel their spending plans because they were uncertain about their personal financial situation. And the first…
Issuers refocus marketing strategies as economy strugglesThe rise of a new year did not spark a rise in credit card direct mail, according to new research from Mintel Comperemedia. In the first month of 2008, the research firm reports that the estimated number of mailings sent by credit card companies…
In direct mail, banks promote rates well over 4%Chicago (March 13, 2008)—Wondering what to do with your tax return check? You might want to look back in your mailbox. Mintel Comperemedia reports that in 2007, 86% of direct mail savings account offers advertised rates between 4.01 and 5%. Even more,…
Green really is the colour of moneyYou’ve had your fair trade coffee and recycled your morning newspaper. Now latest research from MINTEL shows that millions of Brits are going one step further and taking an ethical approach to their day to day banking. In fact, one in six (16%) Brits…
