With the latest UK GDP figures set to show that the UK economy is now officially in a recession, new consumer research from Mintel shows that over 5 million adults have already been ‘Hard Hit’ by the economic downturn and are seriously struggling to make ends meet. This equates to…
Mintel Comperemedia tracks new credit card direct mail communications as issuers strive for profitability Don’t toss that letter from your credit card company quite yet. Mintel Comperemedia, a service that provides direct marketing competitive intelligence, reports that many credit card issuers are communicating big changes in account terms, conditions…
Mintel Comperemedia recognizes most innovative financial services direct marketing campaigns from 20
It’s an understatement to say it’s been a rough year for the financial services industry. But facing unprecedented hardships, many companies still found the inspiration and funding for truly innovative direct marketing. Mintel Comperemedia, a leading provider of competitive intelligence, has selected the five financial services direct marketing campaigns it…
As the year draws to a close, latest research from Mintel shows that 2008 has seen a seismic shift in the key issues keeping Brits awake at night. In the short time between February this year and today, financial issues have replaced immigration and crime as the nation’s greatest worries.
Mintel Comperemedia sees direct mail used to reassure customers, encourage loyaltyDwindling budgets haven’t stopped banks from reaching out to clients through direct mail. During the third quarter of 2008, Mintel Comperemedia reports that the estimated number of banking direct mail offers sent to current customers rose 42% from Q2.Banks sent…
While many of us are looking for ways to cut back on our day-to-day spending, latest research from Mintel finds that amongst wealthy Brits (those with at least £100k to invest) one in every four (26%) is planning to take a gamble and expand their investment portfolio in the very…
The credit crunch is far from over and it couldn’t be more apparent anywhere than in credit card direct mail offers sent to consumers. Analyzing credit card direct mail trends, Mintel Comperemedia found that the total estimated volume for credit card acquisition offers reached only 1.34 billion during Q3 2008.Credit…
Mintel expects Americans to tire of financial worries and woes soonAfter months of hand-wringing and finger-pointing, the economic crisis is beginning to wear on many Americans. Despite a long road ahead to recovery and stability, market research firm Mintel anticipates many will move on with their lives sooner rather than…
The penny has finally dropped, as latest research from MINTEL shows that British consumers are starting to take their first tentative steps towards more responsible budgeting. 2008 has been a terrible year for the UK savings ratio (how much we save as a % of our earnings) which recently fell…
Mintel Comperemedia sees green marketing and business tactics being used to weather financial crisisSuccess in today’s economy definitely isn’t black and white. In fact, adding a bit of “green” can help financial services companies stay current, even as the market shakes and business plans stumble. Mintel Comperemedia, a service that…
According to latest independent research from MINTEL, state-backed NS&I is the most trusted high street financial brand in the UK, highlighting Britain’s desire for security in the current economic climate. National Savings and Investments (NS&I) tops the leader board in the trust stakes, with one in four (25%) adults saying…
Americans still reach for small pleasures despite shrinking pocketbooksA five-star restaurant might be out of the question, but a nice bottle of wine at home? Definitely. In spite of—or maybe because of—tough economic times, many Americans are clinging to their smallest, most indulgent pleasures. New research from Mintel shows market…
