Chicago (May 25, 2010) – Independent research by Mintel Comperemedia recently found that 40% of Americans would be very or somewhat interested in rolling over their 401-(k) or IRA into an annuity if the government encourages it with tax incentives. The Middle Class Task Force and the Obama Administration…
Chicago (May 19, 2010) – While the US finance market is still volatile, there are signs that life is starting to become more stable. According to Mintel Comperemedia, a service that provides direct marketing competitive intelligence, direct marketing mail volumes across the banking and investment categories appear to show…
Shell shocked from the strain of the recession new research from Mintel finds Britain has become a nation of savers. Indeed, it seems saving is back in vogue as in the next six months alone, as many as 70% of Brits intend to save, up from 64% last September.
Chicago (April 1, 2010) – While Canadian direct mail volumes hit a record low, new opportunities could begin to emerge. Mintel Comperemedia, a service that provides direct marketing competitive intelligence, saw Canadian credit card acquisition direct mail volumes drop a staggering 57% from the all time high in 2008, of…
Chicago (March 11, 2010) – As in other industries, insurance companies are weighing the benefits of social media for promotion and customer interaction. A new survey from Mintel Comperemedia, a service that provides direct marketing competitive intelligence, suggests insurers’ efforts would be best spent targeting young adults, men, and high-income…
Chicago (March 3, 2010) – Dismal news about debt in America: a new consumer survey from Mintel, a leading provider of market intelligence, says 36% of Americans claim to have had trouble paying their bills in the past two years. Of those adults, less than four in 10 sought help…
Mintel Comperemedia hosts webinar on future of insurance marketing communication Chicago (February 25, 2010) – Direct mail is still a formidable force in the insurance industry. Mintel Comperemedia, a service that provides direct marketing competitive intelligence, reports that insurance companies upheld direct mail volumes throughout 2009, despite budget cuts and…
Chicago (February 8, 2010)—Though the recession has likely dealt its worst blows, many banks still face challenges. Government regulations, new taxes and limitations on activity may impact the industry soon, so Mintel Comperemedia, which provides direct marketing competitive intelligence, forecasts five major changes for banks in 2010. “Based on…
Chicago (February 1, 2010)—On the heels of a year full of economic turmoil and uncertainty, Mintel Comperemedia forecasts five consumer-focused trends that will impact the financial services industry in 2010. Using Mintel’s proprietary consumer data and the expert analysis of behavioral economist Susan Menke, Mintel Comperemedia looks at how consumers’…
Card issuers increase direct marketing as economy levels out Chicago (January 28, 2010)—It wasn’t just holiday cards and catalogs filling your mailbox last month. Mintel Comperemedia, a service that provides direct marketing competitive intelligence, reports that in Q4 2009—for the first time in three years—credit card direct mail volume…
As 2010 begins, new years resolutions are made and thoughts turn from excess to exercise, new research from Mintel reveals prospects for private gym memberships in the UK may not work out as planned. Once the essential consumer leisure pastime, it seems that the economic climate has had a big…
Mintel Comperemedia forecasts elevated savings rate will continue next year Chicago (December 11, 2009)—Mintel Comperemedia, a service that provides direct marketing competitive intelligence, predicts that next year, consumers will continue saving money at an elevated rate. Yesterday’s Federal Reserve Z.1 Flow of Funds report shows Americans still saving…
