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Consumer interactions with beauty can be extraordinary, fragile and complex. This relationship is one that is ever evolving during a consumer’s lifetime. Over the next ten years how consumers shop, interact and think will affect this dynamic relationship, and the beauty industry must adapt to stay ahead.

In a future where the line between human and technological device blurs, water is a protected resource, energy concerns ring true and natural ingredients take centre stage – how will beauty brands innovate to stay competitive?

Mintel Beauty & Personal Care reveals the four key trends set to impact the global beauty and personal care industry over the next decade.

Featuring:

  • Augmented Human The line between human and technological device is blurring as smart technology puts people in greater control of their individual health and beauty needs.
  • Water: The new luxury Water is set to become a precious commodity as consumption outstrips supply. The more consumers become aware of this, the more beauty brands will need to change how they manufacture and formulate products to limit their dependence on water.
  • Power Play Consumers are facing an energy crisis as the pace of modern life catches up with them. Aware of consumers’ need to make long-term lifestyle changes to address falling energy levels, beauty brands are delivering products that put energy claims at the forefront of their message.
  • Gastronomia The saying goes, ‘it’s what’s on the inside that counts’. Interest in natural ingredients is on the rise as more people dare to push up their sleeves and get involved in the process of creating beauty products.


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