As discussed on CNBC just this week, coffee is becoming big business in Asia. Despite origins as a tea drinking region, coffee consumption in Asia has grown substantially as new product launches tempt a fresh generation of consumers into the category.

Below, we’ve selected six of the most innovative product launches that are aiming to provide Asian consumers with their caffeine hit.

Jemi joined Mintel in 2015 as a Trend and Innovation Consultant for the South East Asia region. She is responsible for creating local Insights Reports delving into product category trends and delivering Insight Presentations around SEA. Jemi has over 7 years of research experience, primarily in Innovation and Analytics. Previously, she worked with Affinnova (a Nielsen company) as a Project Manager and Consultant.