Less than a minute

Vegan claims in new global food product launches doubled in 2020 compared to 2016, according to Mintel GNPD. In this new video, our Global Food & Drink Analysts, Edward Bergen and Dasha Shor, and Veganuary’s CEO Ria Rehberg discuss the reasons behind the vegan food trend across consumers markets across the world.

 

Mintel News

For the latest in consumer and industry news, top trends and market perspectives, stay tuned to Mintel News featuring commentary from Mintel’s team of global category analysts.

More from Mintel
  • Consumers usage and attitudes toward veganism: 2021
    Discover the Plant-based Proteins Market in the US...
    Explore this research
  • Mintel 2026 Global Predictions
    2026 Global Predictions
    Our Predictions go beyond traditional trend analysis. Download to get the predictive intelligence and strategic framework to shape the future of your industry in 2026 and beyond. ...
    Download now
  • Mintel Consulting
    Are you after more tailored solutions to help drive Consumer Demand, Market Expansion or Innovation Strategy?
    Ask for a customised strategic solution from Mintel Consulting today....
    Find out more
Subscribe to Mintel Spotlight
Related Insights
July 13, 2026
This report uses Mintel’s new Demand & Supply methodology to pinpoint where the next growth opportunities will emerge in the US Snacking category – and how to act on them.
July 6, 2026
Mintel Most Innovative (MMI) awards recognize groundbreaking product innovations that reflect evolving consumer needs and signal the future direction of markets worldwide. One of the…
July 6, 2026
The latest market research, product innovation insights and consumer trends from across the food and drink industry. In the new edition of 'The Food and Drink Landscape: Asia Pacific', we…

Free market intelligence downloads