For the latest in consumer and industry news, top trends and market perspectives, stay tuned to Mintel News featuring commentary from Mintel's team of global category analysts.

Whether commuting on the train, running in the park or sitting at your desk, Mintel’s podcast series ‘Little Conversation’ brings you fresh ideas, bold innovation and data-driven intelligence.

Today, we talk about purchase decision making or, more simply, the complicated process consumers go through before parting with their hard-earned cash. As companies go bust and in-store footfall declines, it may be tempting to declare the death of the high street/main street. The truth is, consumers are simply changing the way they approach shopping. Online and offline practices are more fluid than ever, while factors like social media, direct-to-consumer brands, and data-driven marketing contribute to further disruption. Join our analysts for an insight-packed conversation encompassing decision fatigue, the redefinition of value, and the impact of ethical practices and sustainability.

WHERE TO LISTEN

MEET THE GUESTS

Samantha Dover (host)
Senior Retail Analyst

Carol Wong-Li
Associate Director of Lifestyles and Leisure, Canada

Diana Kelter
Senior Trend Analyst, US

Jane Hurh
Senior Analyst, Mintel Purchase Intelligence