S04 Ep109
Evolution of the Gaming Industry

Host Samantha Dover is joined by gaming industry experts Brian Benway and Zach Emmanuel as they discuss the future of the gaming industry, including social media participation, game streaming, and the development of VR and AR technology. What are the opportunities for in-game advertising and sponsorship? What can brands do to address diversity in gaming and how can they provide a safe space for gamers? Listen now to find out more about games, gamers and the gaming industry!

Host Samantha Dover is joined by gaming industry experts Brian Benway and Zach Emmanuel as they discuss the future of the gaming industry, including social media participation, game streaming, and the development of VR and AR technology. What are the opportunities for in-game advertising and sponsorship? What can brands do to address diversity in gaming and how can they provide a safe space for gamers? Listen now to find out more about games, gamers and the gaming industry!

For research and insights on the gaming industry, browse our market reports on gaming.

For research and insights on technology and media, browse our market reports on technology.

Meet the Host
Samantha Dover
Category Director, Mintel Beauty & Personal Care.
Meet the Guests
Brian Benway
US Gaming and Entertainment Research Analyst
Zach Emmanuel
Technology Analyst, Mintel Reports UK
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