Driverless cars take a backseat: Only 17% of Americans believe self-driving cars will be safer than human drivers 28% of Americans believe that self-driving cars will reduce the number of fatal crashes. 19% would trust riding in a self-drive mass transit system. 40% of vehicle ... Read More
Game on: Video games and consoles market grows by over 50% to reach nearly £2 billion Christmas has come early for British gamers with the release of the new generation of consoles. The latest research from Mintel reveals that 2020 has been a bumper ... Read More
Sweet sound of success: Smart earbud ownership doubles in just 12 months They are the very smallest of tech accessories, but they are quickly becoming an essential companion, as the latest research from Mintel reveals that ownership of smart earbuds ... Read More
Social commerce is the new norm in China 2018 was a banner year for social commerce with the public listing of major players in the industry. In fact, social commerce has indeed assumed a crucial role ... Read More
Convenience drives China’s smart home market, while affordability is the biggest barrier Today’s Chinese consumers are growing increasingly familiar with smart home devices. Latest research from world’s leading market intelligence agency Mintel reveals that convenience will drive the future of ... Read More
Mintel Comperemedia announces three telecommunications marketing trends for 2019 Mintel Comperemedia has today (December 11, 2018) announced three trends predicted to make an impact on the US telecommunications industry in 2019. The 5G Shakeup 5G wireless will drive heightened promotional activity ... Read More
Play as you go: Brits spend almost £1 billion on mobile gaming Mobile gaming has come a long way since the 1990s when Nokia was Brits’ mobile device provider of choice and Snake had consumers glued to their screens for ... Read More
89% of urban Chinese consumers have watched livestreaming shows in 2018 Consumer sentiment towards livestreaming in China is on an upward trajectory, a positive sign for China’s booming livestreaming market. Latest research from Mintel reveals that nine out of ... Read More
Data danger: 71% of Brits avoid creating new company accounts because of data worries British consumers are so worried about sharing their personal data with companies that seven in ten (71%) actively avoid creating new accounts with companies, according to new Mintel ... Read More
Smashing times: 24% of smartphone owners have broken their screen in the past two years A broken mobile screen - it’s every smartphone owner’s nightmare and can happen in a matter of seconds. New research on mobile phones from Mintel finds that in ... Read More
Sales of fitness bands and smartwatches approach four million devices They are the gadgets that have set the nation counting. Now, latest research from Mintel on wearable technology finds step-obsessed Brits have helped drive sales of smartwatches and ... Read More
Mintel Comperemedia announces key telecommunications marketing trend for 2018 Mintel Comperemedia has today (November 30, 2017) announced ‘The Great Re-bundling’ as a key marketing trend set to impact the North American telecommunications industry in 2018. Mintel predicts that ... Read More
