Convenience drives China’s smart home market, while affordability is the biggest barrier Today’s Chinese consumers are growing increasingly familiar with smart home devices. Latest research from world’s leading market intelligence agency Mintel reveals that convenience will drive the future of ... Read More
Mintel Comperemedia announces three telecommunications marketing trends for 2019 Mintel Comperemedia has today (December 11, 2018) announced three trends predicted to make an impact on the US telecommunications industry in 2019. The 5G Shakeup 5G wireless will drive heightened promotional activity ... Read More
Play as you go: Brits spend almost £1 billion on mobile gaming Mobile gaming has come a long way since the 1990s when Nokia was Brits’ mobile device provider of choice and Snake had consumers glued to their screens for ... Read More
89% of urban Chinese consumers have watched livestreaming shows in 2018 Consumer sentiment towards livestreaming in China is on an upward trajectory, a positive sign for China’s booming livestreaming market. Latest research from Mintel reveals that nine out of ... Read More
Data danger: 71% of Brits avoid creating new company accounts because of data worries British consumers are so worried about sharing their personal data with companies that seven in ten (71%) actively avoid creating new accounts with companies, according to new Mintel ... Read More
Smashing times: 24% of smartphone owners have broken their screen in the past two years A broken mobile screen - it’s every smartphone owner’s nightmare and can happen in a matter of seconds. New research on mobile phones from Mintel finds that in ... Read More
Sales of fitness bands and smartwatches approach four million devices They are the gadgets that have set the nation counting. Now, latest research from Mintel on wearable technology finds step-obsessed Brits have helped drive sales of smartwatches and ... Read More
Mintel Comperemedia announces key telecommunications marketing trend for 2018 Mintel Comperemedia has today (November 30, 2017) announced ‘The Great Re-bundling’ as a key marketing trend set to impact the North American telecommunications industry in 2018. Mintel predicts that ... Read More
Who are the real ‘cord-cutters’ and ‘cord-nevers?’ 1 in 10 Millennials, Gen Xers and Baby Boomers don’t have pay TV It seems that Millennials are not alone in their pursuit of cost savings and curated content as new research from Mintel reveals that the same percentage of Millennial, ... Read More
Minority report reluctance to use voice controlled tech: 62% of Brits would be happy to use voice commands to control devices From Siri to Alexa, many Brits are on first name terms with their digital assistants and it seems that the nation's reliance on them is set to grow. ... Read More
Two in five mobile phones have a second life It may seem that no kitchen drawer is quite complete without the obligatory discarded mobile phone, but new research from Mintel on mobile phones in the UK reveals ... Read More
Moving from screen to voice: One third of Americans interested in digital assistants As consumer lifestyles become more and more automated, the appeal of digital assistants and the ability to control the home via voice command is growing in popularity. New ... Read More
