S01 Ep16
Mintel Little Conversation
Digital detox: What's all the fuss about?

If ‘comparison is the thief of joy’, social media provides fertile ground for the crime. The addictive nature of social media platforms, combined with 24/7 access to people’s (seemingly) perfect lives, creates a perfect storm of self-doubt, anxiety, FOMO and loneliness. From Instagram’s trial of removing likes, to Pinterest suggesting wellbeing exercises, social media brands are starting to look after their community. At the same time, the concept of digital detox has emerged as a way for consumers to take a break from their smartphones. In this episode, we discuss if this presents a threat to social media and tech companies and why different generations may be more or less likely to digital detox.

Whether commuting on the train, running in the park or sitting at your desk, Mintel’s podcast series ‘Little Conversation’ brings you fresh ideas, bold innovation and data-driven intelligence.

If ‘comparison is the thief of joy’, social media provides fertile ground for the crime. The addictive nature of social media platforms, combined with 24/7 access to people’s (seemingly) perfect lives, creates a perfect storm of self-doubt, anxiety, FOMO and loneliness. From Instagram’s trial of removing likes, to Pinterest suggesting wellbeing exercises, social media brands are starting to look after their community. At the same time, the concept of digital detox has emerged as a way for consumers to take a break from their smartphones. In this episode, we discuss if this presents a threat to social media and tech companies and why different generations may be more or less likely to digital detox.

Meet the Host
Dana Macke
Associate Director of US Lifestyles & Leisure Reports
Meet the Guests
Diana Kelter
Senior Trend Analyst, Americas
Sara Nettesheim
Social Media Analyst, US
Helen Fricker
Trends Manager, EMEA
Mintel News

For the latest in consumer and industry news, top trends and market perspectives, stay tuned to Mintel News featuring commentary from Mintel’s team of global category analysts.

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