Whether commuting on the train, running in the park or sitting at your desk, Mintel’s podcast series ‘Little Conversation’ brings you fresh ideas, bold innovation and data-driven intelligence.

If ‘comparison is the thief of joy’, social media provides fertile ground for the crime. The addictive nature of social media platforms, combined with 24/7 access to people’s (seemingly) perfect lives, creates a perfect storm of self-doubt, anxiety, FOMO and loneliness. From Instagram’s trial of removing likes, to Pinterest suggesting wellbeing exercises, social media brands are starting to look after their community. At the same time, the concept of digital detox has emerged as a way for consumers to take a break from their smartphones. In this episode, we discuss if this presents a threat to social media and tech companies and why different generations may be more or less likely to digital detox.