S04 Ep93
Challenges brands face in an evolving value-centric market

Host Samantha Dover leads a discussion about the multifaceted definition of value. Joined by Rebecca Vella, Director of Food & Drink Insights at Mintel, and Andrea Payne, Head of Marketing at Kraft Heinz, the trio debates what creates brand value for consumers and how perceptions have changed since the COVID-19 pandemic.

Host Samantha Dover leads a discussion about the multifaceted definition of value. Joined by Rebecca Vella, Director of Food & Drink Insights at Mintel, and Andrea Payne, Head of Marketing at Kraft Heinz, the trio debates what creates brand value for consumers and how perceptions have changed since the COVID-19 pandemic.

Brands and marketers should consider how, when, and where they communicate value to consumers, the role transparency plays in overall brand strategy, and what opportunities exist for future consideration, including premiumisation. Join the conversation and listen now!

Mintel clients can log in now to read about the Mintel Trend Driver ‘Value’. For those interested in learning more but aren’t a Mintel client, check out Mintel’s 2030 Global Consumer Trends – the 7 core drivers of consumer behaviour that will shape global markets through 2030.

Meet the Host
Samantha Dover
Category Director, Mintel Beauty & Personal Care
Meet the Guests
Rebecca Vella
Director of Insights, Mintel Food & Drink, APAC
Andrea Payne
Head of Marketing, Beverages, The Kraft Heinz Company
Mintel News

For the latest in consumer and industry news, top trends and market perspectives, stay tuned to Mintel News featuring commentary from Mintel’s team of global category analysts.

Related articles
March 20, 2024
In the ‘Insight to Impact with Mintel Consulting’ series, thought leaders on our Marketing Intelligence team expand on research and insights identified in…
February 16, 2024
Download Mintel’s 2024 Omnichannel Marketing Trends for FREE and browse the Mintel Store for more media and marketing research. Head over to Mintel’s LinkedIn to let us know what you…
December 20, 2023
Millennials (spanning ages 27 to 43) are currently the largest generational segment in the US, making them one of the most critical for marketers to win. Nevertheless, a feeling of…

Download the Latest Market Intelligence