S03 Ep68

Changes in the social media landscape and the impact on marketing strategy
When is the last time you evaluated your social media strategy? With the recent developments, new features, and entirely new platforms, host Andrew Davidson sits down with Mintel social media experts to discuss the trends driving the ever-evolving social media landscape, how brands are responding to changing consumer behaviours, and what marketers must do to stay competitive in the next 12 months. Post-COVID-19 consumer behaviours, expectations of accountability and transparency, and earned/organic content all have a critical role to play in a good social media strategy. Listen now to find out what the experts recommend.

When is the last time you evaluated your social media strategy? With the recent developments, new features, and entirely new platforms, host Andrew Davidson sits down with Mintel social media experts to discuss the trends driving the ever-evolving social media landscape, how brands are responding to changing consumer behaviours, and what marketers must do to stay competitive in the next 12 months. Post-COVID-19 consumer behaviours, expectations of accountability and transparency, and earned/organic content all have a critical role to play in a good social media strategy. Listen now to find out what the experts recommend.

Meet the Host
Andrew Davidson
SVP/Chief Insights Officer, Mintel Comperemedia
Meet the Guests
John Poelking
Senior Gaming Analyst, Mintel Reports US
Rebecca McGrath
Senior Media Analyst, Mintel Reports UK
Laura Ziemer
AVP, Marketing Intelligence Advisory

About the Author

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For the latest in consumer and industry news, top trends and market perspectives, stay tuned to Mintel News featuring commentary from Mintel’s team of global category analysts.

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