S04 Ep103
TikTok and brands: What marketers need to know (part one)

Host Andrew Davidson is joined by digital and media experts Fiona O’Donnell, Marissa Frys and Rebecca McGrath in a special two-part episode. In part one, they discuss the role of TikTok in today’s culture and what the app’s explosive growth means for brands. What’s fueling the rise? How can brands get the most from TikTok? Our experts dive into all of these questions and more, including what brands are doing well, and misconceptions about the platform. Listen now to find out what brands need to know now, and how they can plan for what’s coming next.

Host Andrew Davidson is joined by digital and media experts Fiona O’Donnell, Marissa Frys and Rebecca McGrath in a special two-part episode. In part one, they discuss the role of TikTok in today’s culture and what the app’s explosive growth means for brands. What’s fueling the rise? How can brands get the most from TikTok? Our experts dive into all of these questions and more, including what brands are doing well, and misconceptions about the platform. Listen now to find out what brands need to know now, and how they can plan for what’s coming next.

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Meet the Host
Andrew Davidson
SVP/Chief Insights Officer, Mintel Comperemedia
In addition to his role as a host of Mintel Little Conversation, Andrew is an expert in financial services, cross-channel marketing insights, consumer behavior, and global trends who has predicted the evolution of payments marketing for more than 20 years.
Meet the Guests
Fiona O’Donnell
Senior Director, Leisure and Entertainment, Mintel Reports US
Rebecca McGrath
Associate Director, Media and Technology, Mintel Reports UK
Marisa Frys
Digital Marketing Analyst, Mintel Comperemedia
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