S04 Ep104

TikTok and brands: What marketers need to know (part two)

The conversation continues! Host Andrew Davidson and digital and media experts Fiona O’Donnell, Marissa Frys and Rebecca McGrath delve deeper into TikTok in part two of this special two-part episode. In this episode, our experts cover security concerns, and what the future holds for the app. How has TikTok evolved, and what does that mean for brands? Listen now!

The conversation continues! Host Andrew Davidson and digital and media experts Fiona O’Donnell, Marissa Frys and Rebecca McGrath delve deeper into TikTok in part two of this special two-part episode. In this episode, our experts cover security concerns, and what the future holds for the app. How has TikTok evolved, and what does that mean for brands? Listen now!

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Meet the Host
Andrew Davidson
SVP/Chief Insights Officer, Mintel Comperemedia
In addition to his role as a host of Mintel Little Conversation, Andrew is an expert in financial services, cross-channel marketing insights, consumer behavior, and global trends who has predicted the evolution of payments marketing for more than 20 years.
Meet the Guests
Fiona O’Donnell
Senior Director, Leisure and Entertainment, Mintel Reports US
Rebecca McGrath
Associate Director, Media and Technology, Mintel Reports UK
Marisa Frys
Digital Marketing Analyst, Mintel Comperemedia

About the Author

Mintel News

For the latest in consumer and industry news, top trends and market perspectives, stay tuned to Mintel News featuring commentary from Mintel’s team of global category analysts.

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