10 beauty products innovating to protect consumers from the inside and out

October 16, 2017
4 min read

Pollution has spread across the globe as a negative side effect of industrialisation. As Mintel’s Airpocalypse Now Trend describes, concerns over air pollution are rising and consumers are increasingly looking for solutions to avert, protect or neutralise daily pollutants on both the inside and out.

Using our Global New Products Database (GNPD), we have selected 10 innovative products tapping into this trend through offering overall protection from pollution, sun and stress.
 

Biotherm Anti-Redness Multi-Shield Beautifying Base SPF 50+/PA+++, France

Biotherm Anti-Redness Multi-Shield Beautifying Base SPF 50+/PA+++, France

A green colour-correcting base that claims to provide hydration and 12 hours protection against UV, pollution, dust and micro particles. The product is formulated with moringa seed extract and anti-ageing active Venuceane, which is said to shield against city and environmental attacks.

IGK Low Key Cleansing Walnut Scalp Scrub, US

IGK Low Key Cleansing Walnut Scalp Scrub, US

A nutrient-dense scalp scrub designed to eliminate impurities, soothe and purify, while offering UV and heat protection. It features apple cider vinegar to clarify the scalp; walnut oil to help hydrate and nourish; walnut shell powder to help maintain a clean scalp environment while strengthening hair follicles; sugar/sucrose to manually exfoliate the scalp, removing flakes that cause itchiness and irritation.

Talika Eye Decompress, UK

Talika Eye Decompress, UK

A 10-minute program inspired by Asian traditions, for deep relaxation on the inside and outside. It combines a compressed capsule mask filled with lotion, said to soothe and reduce dark circles and puffiness around the eyes, and a relaxation podcast created by Iyengar yoga master Arnaud Caby to refocus the mind.

First Aid Beauty Triple Protection Skin Tint SPF 30, US

First Aid Beauty Triple Protection Skin Tint SPF 30, US

Non-comedogenic and formulated for all skin types, this ultra-light tinted fluid claims to instantly add natural looking color to help even skin tone, conceal imperfections and create a flawless look, while helping protect against the harmful effects of the sun and urban pollution.

Clark’s Botanical Retinol Rescue Overnight Cream, US

Clark’s Botanical Retinol Rescue Overnight Cream, US

Described as an intensive treatment that targets signs of ageing while sleeping, the cream is developed with jasmine absolute, a precious essential oil that naturally re-balances skin, delivering antibacterial, anti-inflammatory and immuno-stimulating effects, and working to calm and heal a broad spectrum of skin types.It’s also said to nourish and protect skin from UV radiation.

Amorepacific IOPE UV Shield Sun Cushion 50+, South Korea

Amorepacific IOPE UV Shield Sun Cushion 50+, South Korea

This sun cushion has a new formula to protect against UV rays, ultra-fine dust and the harmful external environment. It combines anti-wrinkle, whitening and UV protection benefits with a Micro-Filter System technology to prevent harmful ultra-fine dust from entering into skin.

OSKIA Citylife Facial Mist Anti-Pollution Beautifying Mist, UK

OSKIA Citylife Facial Mist Anti-Pollution Beautifying Mist, UK

A protecting, refreshing, calming and detoxifying facial mist that instantly hydrates, brightens, refreshes and plumps skin, improves skin texture, whilst protecting skin against indoor and outdoor pollution as well as free-radical damage throughout the day.

Aqua Eclaé Prodige des Eaux Roses Les Perles Complexion Perfecting Care Urban Skin Rescue, France

Aqua Eclaé Prodige des Eaux Roses Les Perles Complexion Perfecting Care Urban Skin Rescue, France

Pigmented, vitamin-packed pearls are suspended in a moisturising gel enriched with micro-algae to repair cell damage caused by free radicals. The product also contains an anti-pollution complex, which claims to cover the skin with an invisible protective film against atmospheric and domestic pollution all day long.

Nazan Schnapp Idil Botanicals Detoxing Cleanser, UK

Nazan Schnapp Idil Botanicals Detoxing Cleanser, UK

This sustainable skincare brand is said to be freshly manufactured and hand-crafted in-house in the countryside of Zurich, where the company only uses 100% natural, vegan and plant-based ingredients. The gentle daily exfoliator is designed to clarify skin with fresh organic pineapple and papaya enzymes and aquamarine, to detoxify with green French clays, and to exfoliate with organic musk rose seed powder from Chile.

Korres Olympus Tea 3 in 1 Cleansing Emulsion, UK

Korres Olympus Tea 3 in 1 Cleansing Emulsion, UK

The cleansing emulsion claims to cleanse, tone and remove makeup, simplifying the routine for the consumer. Olympus Tea extract is combined with an active botanical blend of citrus flavonoids, broccoli and aloe leaf extract that protects against environmental pollution.

 

Visit Mintel in the “Trend Zone” at Cosmetic 360 to find out about the latest trends and product innovations related to environmental stress. At the zone, you will be able to see, touch and test these latest concepts and more from mass market and prestige beauty brands during our live product demonstrations at 11am and 3pm, stand N12.

Cosmetic 360 – Paris – Carrousel du Louvre – 18th and 19th October

Andrew McDougall
Andrew McDougall

Andrew is a Global Haircare Analyst at Mintel, analyzing the haircare market, identifying and tracking the latest trends and product innovations.

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