Trending ingredients to watch: Osmanthus

July 15, 2021
2 min read

Mintel experts track the trending ingredients and new product launches, spotlight the trends affecting the market and its future growth. Today we are going to talk about the China-Chic fragrance ingredient – Osmanthus.

Among New Launches in Mintel Global New Product Database (GNPD), beauty products with Osmanthus ingredients are relatively niche, but have increased in recent years. Globally, beauty products containing Osmanthus-related ingredients have seen growth since 2019 and continue to grow in 2021 innovation activity, with 40 products included in GNPD in the first 5 months of 2021 alone.

Innovative Product

Daisy Sky Osmanthus Serum Oil comprises a unique triple-layer textured oil inspired by SNS-famous sandwich skincare treatment. The upper and lower layers consist of hydrolate, while the middle layer is a water-free essential oil. The water-oil-water layered structure creates a super-light sensation to the touch.

The formulation contains osmanthus flower fragrance extract to help improve elasticity, moisture and radiance.

Explore other flower extracts

In addition to Osmanthus, many other floral ingredients can be used as a masking, perfuming, skin conditioning, moisturizing and other functions.

Calendula, Chamomile, Hamamelis, Lotus, etc. are flower ingredients that are commonly used in skin conditioning.

GNPD New Products Overview

UTTORI Osmanthus Shower Gel The shower gel inspired by Osmanthus presents a unique modern oriental style.



L‘Occitane en Provence Osmanthus Coffret Parfum Gift Set includes perfume, shower gel and body lotion. Each product can be bought individually.


L‘Oréal Professionnel Mythic Oil Shampoo has been inspired by the tradition of Egyptian queen’s oil layering hair dresser’s secret for sumptuous healthy looking strands. It contains ginger essential oil and osmanthus extract that create a generous foam to clean, providing nutrition and vitality.

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