Sea Buckthorn (Hippophae Rhamnoides) is the genus of sea buckthorns, deciduous shrubs in the family Elaeagnaceae, which can be cold pressed to produce pulp or oil. The Hippophae Rhamnoides Fruits are high in vitamins C and E and contain a variety of other active substances.

Among New Launches in Mintel Global New Products Database (GNPD), moisturising/hydrating and anti-aging are the most common beauty enhancing claims for products containing sea buckthorn ingredients, in addition, reducing fine lines & wrinkles and firming also have a high percentage.

About the Author

Mintel News

For the latest in consumer and industry news, top trends and market perspectives, stay tuned to Mintel News featuring commentary from Mintel’s team of global category analysts.

Mintel Store

Get instant, in-depth market intelligence without a subscription. Buy a Mintel Report today for immediate access to:

  • Consumer insights
  • Market size, share and forecasting
  • Competitor intelligence and analysis
  • Innovation trends
  • Strategic recommendations for market growth

Related Insights

Article
The Mintel Most Innovative (MMI) awards recognize standout product innovations from around the world that reflect changing consumer needs and signal where markets are heading next. One of…
Article
The global skincare market has surpassed $100 billion, and the forces driving that growth are shifting. In this article, we examine three developments reshaping…
Podcast
Download the 2026 Global Beauty and Personal Care Predictions and get in touch with Mintel Consulting to apply these predictive insights…
Article
My algorithm has been working overtime lately. From celebrity makeup techniques and unexpectedly elite Costco beauty deals to a surprisingly passionate corner of Reddit dedicated entirely to laundry, these…