Indian Consumer Landscape: Facial skincare trends

February 26, 2020
Less than a minute

While usage of skincare products in India is low, the market is being driven by the younger cohort. Rising penetration of derma players and the emergence of online brands are expected to positively influence the market moving forward.

In this video, Mintel takes a look at the trends shaping the skincare market in India, what is driving consumers’ purchase decisions, as well as the recommended strategies for companies and brands to create awareness and increase usage among consumers.

For more exclusive insight on the Indian consumer landscape, and to discover the latest trends and innovations to shake up the marketplace, reach us at

Rimpie Panjwani
Rimpie Panjwani

Rimpie is Mintel’s Senior Beauty Analyst based in Mumbai. She specialises in analysing and providing insights on India’s beauty and personal care market and consumer trends.

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