While usage of skincare products in India is low, the market is being driven by the younger cohort. Rising penetration of derma players and the emergence of online brands are expected to positively influence the market moving forward.
In this video, Mintel takes a look at the trends shaping the skincare market in India, what is driving consumers’ purchase decisions, as well as the recommended strategies for companies and brands to create awareness and increase usage among consumers.
For more exclusive insight on the Indian consumer landscape, and to discover the latest trends and innovations to shake up the marketplace, reach us at infoindia@mintel.com.
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