S05 Ep113

The shifting state of the Chinese Consumer

With China’s COVID-zero policy coming to an end, the world-wide cost of living crisis continuing, and a declining population rate, all eyes are on the Chinese consumer. The country is experiencing better-than-expected economic growth. So what are the priorities of Chinese consumers? How have their behaviors changed? What trends will we see in the region when it comes to travel, the cost of living, and an aging but digitally savvy population? And, what can the rest of the world learn from this dynamic and fast-changing market? Join host Elysha Young and experts Victoria Li and Shannon Liu for Episode 113, where they discuss consumer sentiments in China.

Head over to Mintel’s LinkedIn to let us know what you think, or visit mintel.com to become a member of our free Spotlight community.

Visit the Mintel Store to explore all our consumer research in China and buy a report today.

Meet the Host
Elysha Young
Associate Director, Trends, APAC
Meet the Guests
Victoria Li
Senior Trends Analyst, China
Shannon Liu
Senior Research Analyst, Travel and Leisure, China
Mintel News

For the latest in consumer and industry news, top trends and market perspectives, stay tuned to Mintel News featuring commentary from Mintel’s team of global category analysts.

More from Mintel
  • Mintel Store
    Mintel Reports
    Mintel’s market research reports let you think global but act local with China-specific titles across all key categories and industries....
    View our reports store
  • 2025 Trends
    2025 Global Trends
    Understand what’s new and next in consumer behaviour and the impact on marketing and innovation strategies....
    Discover trends
  • Mintel Consulting
    Are you after more tailored solutions to help drive Consumer Demand, Market Expansion or Innovation Strategy?
    Ask for a customised strategic solution from Mintel Consulting today....
    Find out more
Subscribe to Mintel Spotlight
Related articles
June 26, 2025
Retail
Article
Meet the Gen Z Consumer: Who is Gen Z, and How Do They Shop? Gen Z, comprising individuals born between 1997 and 2012, has become a formidable force in the…
June 24, 2025
The world of consumer packaged goods (CPG) has undergone drastic changes in recent years. From the rise of functional drinks to consumer demands for healthier options, companies are striving to…
June 16, 2025
In times of heightened uncertainty, scenario planning helps businesses explore the vast complexity of the future. It doesn’t aim to predict what will happen, nor is it about outlining a…

Free market intelligence downloads