S05 Ep117

Value perception - How brands can effectively communicate value to consumers

Host Samantha Dover, joined by Rebecca Vella, Director of Food & Drink Insights at Mintel, and Andrea Payne, Head of Marketing at Kraft Heinz, debate what creates brand value for consumers and how perceptions of value are changing. Listen to find out more about how brands and marketers should communicate value to consumers, the role transparency plays in overall brand strategy, and what opportunities exist for future consideration, including premiumisation.

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This episode is re-aired and was originally published in May 2022.

Meet the Host
Samantha Dover
Category Director, Beauty and Personal Care
Meet the Guests
Andrea Payne
Head of Marketing, Beverages, The Kraft Heinz Company
Rebecca Vella
Director of Insights, Mintel Food & Drink, APAC

About the Author

Mintel News

For the latest in consumer and industry news, top trends and market perspectives, stay tuned to Mintel News featuring commentary from Mintel’s team of global category analysts.

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