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Join Mintel experts Nick Carroll and Emily Viberg, along with our esteemed host Toby Clark, VP of Consulting, for an insightful webinar exploring the 2024 festive season through the lens of consumer behaviour.

Amidst a mixed period for retailers, we will uncover where the opportunities lay in the market and which retailers successfully tapped into trends. Utilising Mintel’s latest consumer research, we will explore key trends in the market and key decision-making triggers for gift buying in 2024.

By attending this webinar, you will learn:

How polarised financial positions played out in consumer spending patterns, how retailers unlocked demand within the market, and key-value behaviours shoppers took to keep costs down.
The shifting pattern in gift buying behaviour and how Christmas creep shows signs of reversing. How convenience, both in-store and online, grew on the agenda in 2024 as the shopping window narrowed and how successful retailers tapped into this.
What changing attitudes towards second-hand gifts, gift reduction schemes, live-streaming and social commerce mean for the future of the festive period, with insights to help 2025 planning.

Presenters

Nick Carroll

Director of Retail Insight

Nick manages Mintel’s UK Retail Reports, covering shopper behaviour and retail strategy across channels and a broad range of retail categories. Nick is regularly asked for his opinion on the latest retail trends by the UK media and works with Mintel clients across sectors to understand shopper behaviour and unlock opportunities within the market.

Emily Viberg

Retail Analyst

Emily joined Mintel as a Retail analyst in June 2019, graduating in June 2018 from the University of Stirling with a BA (Hons) in Psychology and Business Studies. Emily oversees Mintel’s daily This Week in Retail service and writes Mintel’s seasonal series of Reports, alongside work on a variety of different retail sectors.