2025 Brand Differentiation in the era of eCommerce Webinar – Germany
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Join Mintel Expert Armando Falcão for an Exclusive Live Webinar on Brand Differentiation in the Era of eCommerce
Explore how the rapid development of eCommerce is transforming German shopping habits and creating new opportunities for grocery retailers and snacking brands. In this insightful session, Armando Falcão, Associate Director of Retail, Germany, will draw on his 20+ years of market research expertise to provide actionable strategies for succeeding in this competitive landscape.
What You’ll Learn:
- How Germans shop for online groceries, and why: Understand the key consumer behaviours driving grocery purchases in a shifting eCommerce landscape.
- The role of (social) media and influencers: Learn how brands can harness influencers and social media to amplify their reach and engage customers.
- Opportunities and challenges for brands: Discover emerging opportunities for omnichannel strategies and navigate the challenges of integrating online and offline experiences.
- Mintel recommendations to stand out on the shelf: Explore innovative approaches – from premiumisation and influencer collaborations to dynamic in-store displays – that can set your brand apart without the need to invest in costly proprietary eCommerce platforms.
Why Attend?
Gain valuable insights into how your brand can adapt to changing consumer behaviour, embrace omnichannel opportunities, and differentiate itself in a competitive market. This session will also showcase Mintel’s latest reports and expertise, tailored for CPGs, retailers, and agencies aiming to excel in the evolving retail environment.
- EMEA
- Retail
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