Click the register button above to watch the webinar!

Join Mintel Expert Armando Falcão for an Exclusive Live Webinar on Brand Differentiation in the Era of eCommerce

Explore how the rapid development of eCommerce is transforming German shopping habits and creating new opportunities for grocery retailers and snacking brands. In this insightful session, Armando Falcão, Associate Director of Retail, Germany, will draw on his 20+ years of market research expertise to provide actionable strategies for succeeding in this competitive landscape.

What You’ll Learn:

How Germans shop for online groceries, and why: Understand the key consumer behaviours driving grocery purchases in a shifting eCommerce landscape.
The role of (social) media and influencers: Learn how brands can harness influencers and social media to amplify their reach and engage customers.
Opportunities and challenges for brands: Discover emerging opportunities for omnichannel strategies and navigate the challenges of integrating online and offline experiences.
Mintel recommendations to stand out on the shelf: Explore innovative approaches – from premiumisation and influencer collaborations to dynamic in-store displays – that can set your brand apart without the need to invest in costly proprietary eCommerce platforms.

Why Attend?
Gain valuable insights into how your brand can adapt to changing consumer behaviour, embrace omnichannel opportunities, and differentiate itself in a competitive market. This session will also showcase Mintel’s latest reports and expertise, tailored for CPGs, retailers, and agencies aiming to excel in the evolving retail environment.

Presenters

Armando Falcão

Associate Director of Retail, Germany

Armando Falcão is Associate Director at Mintel Market Intelligence company and has over 20 years’ experience in market research, with a particular focus on European and German retail. Drawing from his past experience at big consultancies and businesses in e-commerce, Armando is a regular speaker in the media and at events.

EMEA
Retail

On-demand

Webinar

Related Mintel events

Beauty and Personal Care

On-demand Online

[Webinar] The Future of Facial Skincare

Beauty is undergoing a fundamental shift. Consumers are no longer defining beauty solelyby appearance, but by how well it aligns…

Discover more

Packaging

On-demand Online

2026 Global Packaging Predictions Webinar – EMEA

A Mintel Webinar on the Future of Sustainable Packaging Recycling was meant to close the loop. Instead, it’s exposing the…

Discover more

Americas Household

On-demand Online

2026 Global Household Care Predictions | Americas

Connect today’s behaviors to tomorrow’s opportunities live. Mintel’s 2026 Global Household Care Predictions Webinar goes beyond trendspotting to deliver forward-looking intelligence on…

Discover more

Packaging

On-demand Online

2026 Global Packaging Predictions – AMER

2026 Packaging Predictions: Tuesday, February 10th, 2026 9:30AM CT | 3:30PM GMT Our 2026 Global Packaging Predictions look beyond short-term…

Discover more

Americas Beauty and Personal Care EMEA

On-demand London, United Kingdom

The Future of Colour Cosmetics Global | 2025

Get ready to uncover fresh insights, expert perspectives, and practical takeaways on the future of Color Cosmetics in this exclusive…

Discover more

EMEA Household

On-demand Online

2026 Global Household Predictions | EMEA

Connect today’s behaviors to tomorrow’s opportunities live. Mintel’s 2026 Global Household Predictions Webinar goes beyond trendspotting to deliver forward-looking intelligence on how…

Discover more

Americas Food and Drink