Click ‘Watch now’ button for an exclusive deep dive into the Mintel 2025 Global Food & Drink Trends Webinar – EMEA, where we’ll uncover the key paradoxes shaping consumer behaviour in the food and drink sector for 2025 and beyond.

In this engaging session, you’ll gain valuable insights into the latest food and drink consumer and innovation trends, with a specific focus on how these shifts will unfold across EMEA. Our expert panel will guide you through Mintel’s cutting-edge forecasts, equipping you with the knowledge to stay ahead in a rapidly evolving market.

Fundamentally Nutritious

Consumers are redefining the balance between health and indulgence, embracing a more holistic view of nutrition. This trend reimagines the ‘food as medicine’ concept, focusing on personalized and functional benefits.

Rule Rebellion

The growing desire to break away from traditional food norms is fuelling an enduring interest in indulgence. Learn how this shift is changing the way consumers approach their food choices.

Chain Reaction

As global food systems face increasing volatility, maintaining a consistent and sustainable food supply is more critical than ever. This trend addresses the challenges and opportunities for brands in ensuring long-term resilience.

Hybrid Harvests

Discover how blending traditional agriculture with cutting-edge technologies could revolutionize food production and offer new solutions for sustainability.

Meet the presenters
Alex Beckett
Director, Mintel Food & Drink
Alex is a highly creative thinker with 15+ years in food market research. He is a passionate believer in inspiring clients with insights which are imaginative and spark fresh thinking, yet are also grounded in reality and empathise with consumers’ needs. Alex is also an in-demand global beverages expert, engaging presenter and all-round fan of food and drink! Prior to Mintel, Alex was a food and drink journalist and school teacher.
Alice Pilkington
Alice Pilkington
Global Food & Drink Senior Analyst
Alice Pilkington joined Mintel’s Global Food and Drink team as a Senior Global Food and Drink Analyst in 2023, having worked within the UK team since October 2019. She is responsible for providing consumer insights and actionable recommendations on Mintel’s portal, as well as delivering regular client presentations on a range of food and drink topics. Alice’s previous experience includes teaching English in Istanbul and Rome and working as a cookery school teacher for Jamie Oliver and Gordon Ramsay.
David Jago
Principal Consultant

  • EMEA
  • Food and Drink
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