2025 Global Food & Drink Trends Webinar | EMEA

Click ‘Watch now’ button for an exclusive deep dive into the Mintel 2025 Global Food & Drink Trends Webinar – EMEA, where we’ll uncover the key paradoxes shaping consumer behaviour in the food and drink sector for 2025 and beyond.

In this engaging session, you’ll gain valuable insights into the latest food and drink consumer and innovation trends, with a specific focus on how these shifts will unfold across EMEA. Our expert panel will guide you through Mintel’s cutting-edge forecasts, equipping you with the knowledge to stay ahead in a rapidly evolving market.

Fundamentally Nutritious

Consumers are redefining the balance between health and indulgence, embracing a more holistic view of nutrition. This trend reimagines the ‘food as medicine’ concept, focusing on personalized and functional benefits.

Rule Rebellion

The growing desire to break away from traditional food norms is fuelling an enduring interest in indulgence. Learn how this shift is changing the way consumers approach their food choices.

Chain Reaction

As global food systems face increasing volatility, maintaining a consistent and sustainable food supply is more critical than ever. This trend addresses the challenges and opportunities for brands in ensuring long-term resilience.

Hybrid Harvests

Discover how blending traditional agriculture with cutting-edge technologies could revolutionize food production and offer new solutions for sustainability.