Embark on a journey through the latest evolutions in Household Care trends for 2025, where we unravel the shifting dynamics, lifestyle preferences and the forces shaping the way we live.

Our experts in the field, Jamie Rosenberg, Yasemin Holtemayer, and Gabriela Elani will navigate this evolving landscape in this webinar where we will discover the impactful realm of household care.

You will learn about how hidden competition outside the traditional household care industry is taking advantage of reduced barriers to entry. Then, you’ll dive into the evolution of household care demographics and how big demographic shifts, global migration and changing economic circumstances will shift where people live and how they care for their homes.

Meet the presenters

Jamie Rosenberg

Associate Director, Global Household and Personal Care

Jamie is an expert in competitive intelligence and strategic thinking. He has over 20 years of experience leading projects for domain expansion, & open innovation, competitive response, and strategic early warning. As an associate director focused on global household and personal care, Jamie uses this background to identify category-level trends allowing clients to think further ahead and develop more future-proof innovation, marketing, and portfolio management strategies. Before joining Mintel, Jamie spent 12 years with Kimberly-Clark Corporation’s Enterprise Growth Incubator, seeking out new product concepts and partnership opportunities for the Huggies, Kotex, Depends, and Kleenex brands.

Yasemin Holtemayer

Analyst, Household Care

Yasemin joined Mintel in October 2022 as a Household Care Research Analyst in Germany. Prior to working at Mintel, Yasemin worked as a Consumer Insights Analyst. She holds a M.A. in Brand Management and a B.Sc. in Clothing Technology/Fabric Processing.

Gabriela Elani

Senior Director, Mintel Consulting

Gabriela has extensive experience in product innovation, strategy, and consumer insights. She is one of the team’s foremost experts in foreign markets and has worked with numerous brands to grow their businesses around the world, focusing on product development, consumer communication initiatives, and portfolio prioritization. Gabriela leverages her cross-category CPG (household care, personal care, food and beverage) expertise to help clients think outside the box when it comes to their own business and categories and better anticipate what is to come in the future. Based in Chicago, Gabriela loves traveling the world with her husband and sons in her free time and she is forever in search of the perfect latte.

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2025 Household Care Trends Webinar – Americas

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