Pet owners are more invested than ever in their pets’ nutrition. How can brands meet their evolving expectations?

Join Mintel’s exclusive webinar to uncover the latest global pet food trends and strategies for success. Hosted by Principal Consultant Simon Daw, with expert insights from Senior Research Director Kate Vlietstra, this session will explore:

  • Building Trust Through Transparency: How clear communication reassures pet owners of nutritional credentials relating to new proteins.
  • Innovation & Trends in Pet Food: The rise of on-the-go formats and unconventional ingredients.
  • Market Shifts & Consumer Expectations: The role of localism and demographic changes.

Presenters
Kate Vlietstra
Mintel Food & Drink Senior Director
Kate has extensive experience working in the consumer goods industry on both agency and client sides, predominantly focusing on foods brands. She has a background spanning insights, marketing and ecommerce, and is also a regular speaker, panellist and moderator at industry events. Kate has a masters degree in International Business & Management from the University of Manchester.
Simon Daw
Principal Consultant
Simon has successfully worked ‘client side’ for over 35 years with international companies in blue-chip B2B and B2C organisations in food, beverage, ingredients, and flavours. He has an extensive track record of success in helping companies conceive and implement double-digit growth strategies. At Mintel, he works closely with clients, providing customised research solutions built on the rigorous foundation of world-class market intelligence and highly skilled and collaborative teams.
  • Food and Drink
On-demand(April 8th, 2025)
Webinar

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