France : L’innovation végétale pour cibler chaque génération [webinaire]
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Les consommateurs français changent leurs habitudes alimentaires : moins de viande, plus de fruits et légumes. Cependant, la consommation de viande reste deux fois supérieure à la moyenne mondiale, et celle de fruits et légumes bien en dessous des recommandations, indiquant des changements supplémentaires à venir. L’intensité de ces changements variant par génération, les marques devront adapter leurs stratégies d’innovation pour cibler leurs consommateurs différemment par tranche d’âge.
Rejoignez-nous pour découvrir des stratégies d’innovation concrètes avec Mintel :
– Adapter le format, la forme et la couleur des produits au mode de vie de chaque génération (par ex. des snacks pour la Génération Z)
– Aligner les messages sur leurs besoins en santé (par ex. protéines complètes vs recommandations pour les Générations X/Boomers).
Inscrivez-vous dès aujourd’hui pour enrichir vos connaissances sur le marché français du végétal. Profitez d’idées concrètes et d’inspirations stratégiques qui contribueront au développement ambitieux de vos marques et produits.
- EMEA
- Food and Drink
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