Discover the aging consumer market and uncover key trends in the supplement industry. The era of longevity is here. The purchasing power of the senior population is surging, now accounting for 42% of global consumption.
For vitamins, minerals, and supplements (VMS) brands, the future lies in anticipating the demands of longevity and pioneering customised products that cater to consumers of all ages. By doing so, you can empower them to lead longer, healthier lives.
Watch the Webinar:
Gain valuable insights from Yunn, Senior Food Science Analyst at Mintel, as she explores the motivations of consumers pursuing healthy aging and reveals the latest trends in VMS innovation.
Here’s What You’ll Learn:
- Consumer Analysis: Deep insights into the healthy aging market and its growth potential.
- Innovative Trends: Key developments in the Healthy Aging VMS sector.
- Senior Consumers: Focus on Baby Boomers and their unique needs.
- Middle-Aged Consumers: Explore opportunities with Gen X and early Millennials.
Optimise your strategy and stay ahead in the rapidly evolving supplement industry. Watch the webinar now to unlock the secrets of healthy aging and position your brand for success.
- Asia
- Food and Drink
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