[Global Webinar] Trending in Alcoholic Drinks

Join us for a fast-paced, insight-packed session exploring what’s shaping the future of alcoholic drinks.

3.30pm UK / 4.30pm CEST / 10.30am EDT / 9.30am CDT

Building on key findings from Mintel’s Future of Wine and Spirits 2025 and Future of Beer and Cider 2025, alongside data from Black Swan we’ll spotlight the trends making an impact now and what’s coming next across innovation, consumer expectations, and brand strategy.

Whether you’re in innovation, marketing, or product development, this session will give you the clarity and direction needed to stay ahead in a changing category.

We’ll cover three key shifts:

Functionality in Alcohol Alternatives
Consumers want more from low- and no-alcohol options. Discover how functional ingredients — from adaptogens to botanicals are reshaping expectations and unlocking new opportunities.

Rethinking Eco Storytelling
Sustainability claims alone aren’t enough. Learn how brands can build trust with smarter, sharper environmental messaging that goes beyond the basics.

Sensory Innovation, Upgraded
Flavour, texture, aroma, design sensory appeal is getting more ambitious. We’ll show how brands are pushing boundaries to deliver standout experiences.

Why it matters:
Cut through the noise with fresh, actionable insights

See where the category is headed and what it means for your next move

Hear from Mintel and Black Swan Data’s expert analysts on what’s resonating and what’s next

If you are eager to stay ahead of the curve, this session is not to be missed. 

What to expect: