Dietary supplements: consumer perspective and market trends

The market for dietary supplements in Germany has been growing steadily for years. But what is driving this trend? In this presentation, Dr. Max Brüning, Research Analyst for Health & Wellbeing at Mintel, highlights key developments from both a consumer and market perspective: What expectations and motivations are shaping consumer behavior? Which product categories are benefiting the most, and why? In addition, Dr. Brüning explores factors such as price, format, and ingredient quality that influence purchase decisions, how consumers seek information about dietary supplements, and what barriers still hinder their use. The session provides a well-founded outlook on the future of the dietary supplements market – supported by the latest data and consumer research that reveal where new opportunities are emerging and how manufacturers and brands can leverage them effectively.

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