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Discover what’s next in food and drink
Join us at the world’s leading food and drink show in Cologne, Germany 7-11 October 2023. Mintel analysts Kate Vlietstra and Katya Witham will be centre stage at the Anuga Trend Zone and with the entire Mintel team at Booth 020 in Boulevard North.
Be among the first in the world to hear Kate Vlietstra, Director of Mintel Food & Drink, reveal Mintel’s Global Food and Drink Trends for 2024. In two additional sessions, Kate and Katya will provide you with the latest insights on sustainable food and drink, and the myths surrounding Gen Z, explaining how the cost of living crisis affects purchase decisions and what consumers expect from brands in today’s climate.
You’ll walk away with a wealth of insights on consumer behaviour, product positioning, and product development for your brand, together with an understanding of future implications.
To receive a copy of these feature presentations, register on this page to be emailed a link after the show.
Mark your calendars with each session presented twice during the show at the Anuga Trend Zone, Boulevard North, B 005.
Beyond Buzzwords: Prioritising Sustainability
Monday, 9 Oct 1.15pm | Tuesday, 10 Oct 1.15pm presented by Katya Witham, Associate Director Mintel Food & Drink
Global Food & Drink Trends 2024
Monday, 9 Oct 3.15pm | Wednesday, 11 Oct 1.15pm presented by Kate Vlietstra, Category Director Mintel Food & Drink
Busting Gen Z Myths Around Sustainability and Health
Tuesday, 10 Oct 3.15pm | Wednesday, 11 Oct 3.15pm presented by Kate Vlietstra, Category Director Mintel Food & Drink
Want to find out how Mintel can help your business grow? We invite you to visit our booth 020 in Boulevard North
Kate has over 12 years of experience working in the consumer goods industry on both agency and client sides, predominantly focusing on food brands. She has a background spanning account management, marketing and ecommerce, most recently within a major dairy company.
Katya Witham
Associate Director, Mintel Food & Drink
With a dedicated field of focus on Germany, Katya draws on her comprehensive knowledge of this market to identify and explore the major trends across various FMCG categories. She runs regular field research trips in Germany and brings hands-on experience from her previous role in the strategic development of private label at METRO Group.
The market for dietary supplements in Germany has been growing steadily for years. But what is driving this trend? This presentation highlights key developments from both a consumer and market perspective: What expectations and motivations are shaping consumer behavior?
Through On-Demand, Consulting, and Integrations, or a combination of all three, equip your business with market intelligence to help you predict what's next.
You know Mintel for world trusted data and expert analysis, well we’re the “What’s next?” team. At Mintel Consulting, we’ll help you digest the data then apply customised insights to your specific growth goals.