Click the register button above to request access to the presentations after the event!

Discover what’s next in food and drink

Join us at the world’s leading food and drink show in Cologne, Germany 7-11 October 2023. Mintel analysts Kate Vlietstra and Katya Witham will be centre stage at the Anuga Trend Zone and with the entire Mintel team at Booth 020 in Boulevard North.

Be among the first in the world to hear Kate Vlietstra, Director of Mintel Food & Drink, reveal Mintel’s Global Food and Drink Trends for 2024. In two additional sessions, Kate and Katya will provide you with the latest insights on sustainable food and drink, and the myths surrounding Gen Z, explaining how the cost of living crisis affects purchase decisions and what consumers expect from brands in today’s climate.

You’ll walk away with a wealth of insights on consumer behaviour, product positioning, and product development for your brand, together with an understanding of future implications.

To receive a copy of these feature presentations, register on this page to be emailed a link after the show.

Mark your calendars with each session presented twice during the show at the Anuga Trend Zone, Boulevard North, B 005.

Beyond Buzzwords: Prioritising Sustainability

Monday, 9 Oct 1.15pm | Tuesday, 10 Oct 1.15pm presented by Katya Witham, Associate Director Mintel Food & Drink

Global Food & Drink Trends 2024

Monday, 9 Oct 3.15pm | Wednesday, 11 Oct 1.15pm presented by Kate Vlietstra, Category Director Mintel Food & Drink

Busting Gen Z Myths Around Sustainability and Health

Tuesday, 10 Oct 3.15pm | Wednesday, 11 Oct 3.15pm presented by Kate Vlietstra, Category Director Mintel Food & Drink

Want to find out how Mintel can help your business grow? We invite you to visit our booth 020 in Boulevard North

Visit the Anuga site to register for the event.

More about our presenters

Kate Vlietstra

Director of Mintel Food & Drink

Kate has over 12 years of experience working in the consumer goods industry on both agency and client sides, predominantly focusing on food brands. She has a background spanning account management, marketing and ecommerce, most recently within a major dairy company.

Katya Witham

Associate Director, Mintel Food & Drink

With a dedicated field of focus on Germany, Katya draws on her comprehensive knowledge of this market to identify and explore the major trends across various FMCG categories. She runs regular field research trips in Germany and brings hands-on experience from her previous role in the strategic development of private label at METRO Group.