[On-Demand] The Future of Bakery

January 15th, 2026 | 9AMCT | 3PM BST

Presented by Mintel expert Honorata Jarocka, with moderation by Kim Majewski, this session explored the trends shaping the future of bread and sweet bakery.

Attendees discovered three key opportunities to drive growth and inspire innovation in today’s evolving bakery market:

The UPF debate unwrapped

As consumers scrutinise ultra-processed foods, simplicity is taking center stage. Discover how focusing on recognisable ingredients, easy-to-understand claims and ‘just a few ingredients’ can build trust. Learn how promoting positive processing can reshape perceptions and add value to your story.

Unlocking growth through gut wellness

Gut health is a growing priority for consumers. Explore how fibre-rich formulations and the enduring appeal of sourdough can position bakery products as health-forward options that resonate with wellness-conscious audiences.

Making bakery Instagram-worthy

Younger consumers are challenging traditional rules and redefining eating occasions. Find out how bold colors, unique shapes and hybrid innovation can capture their attention, while staying ahead of foodservice and viral trends to keep your products relevant.

What to expect:

· An expert-led presentation and live Q&A

· Fresh data and actionable market insights

· Practical recommendations you can implement immediately