Facial skincare is entering a new era, shifting to intelligent systems designed to deliver predictable, real-world results.

In this webinar, we explore moving beyond efficacy claims to engineer performance across the entire routine, combining advanced delivery, skin architecture science, and effortless usability. From rebuilding anti-ageing around long-term skin structure to designing regimens that consumers actually stick to, this session will decode how skincare is evolving into a biologically intelligent, system-led category, and what it takes to win in it

Three key takeaways the audience will gain

From ingredients to engineered outcomes: Winning brands will own delivery, protocols, and predictable performance, turning skincare into a system that drives retention and lifetime value.
From anti-ageing claims to skin performance control: The future of anti-ageing lies in managing skin architecture, signaling, and change over time; unlocking new premium territory beyond collagen-led narratives.
From efficacy alone to effortless adherence: The biggest barrier to growth isn’t belief, its inconsistency, irritation, and complexity. Brands that win will design skincare people actually stick to.

Join us as we explore the future of skincare innovation and uncover how biologically intelligent, system-led solutions are redefining performance, consumer loyalty, and long-term category growth. Register now to secure your spot.

Host

Vivienne Rudd

Director of Innovation, Insights

Vivienne has 20 years’ of experience as an expert commentator on the global beauty industry. She joined Mintel to help set up and manage its market – leading Beauty Personal Care platform, creating and delivering ground-breaking beauty trends and market assessments to clients and international conferences. As a consultant, Vivienne now helps our beauty and personal care clients to translate trends into successful products.

Presenter

Andrew McDougall

Director of Insights – Beauty Personal Care

Andrew is an award-winning beauty personal care analyst with over 16 years’ experience of researching and writing about the cosmetics industry. With a focus on consumer behavior and behavioral science, Andrew specializes in market intelligence, category performance and brand strategy; translating complex datasets into clear commercial narratives, enabling organizations to respond to emerging trends with speed and confidence. Previously Editor of the Cosmetics Design brand he has travelled the world to cover key markets, interviewed top industry figures and presented at key industry conferences.

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The Future of Facial Skincare

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