深入洞察消费者需求,解析成分趋势及产品创新要点。

在不久前落下帷幕的2024 CiE美妆创新展现场,英敏特携手CiE共同在4D馆特备活动区呈现了2024中国美容个护成分趋势榜单*,从消费者需求角度出发,涵盖敏感肌肤护理、抗衰老面部护肤、肤色管理、头皮护理、眼部护理等板块,旨在洞见产品研发方向,前瞻未来市场,为上游企业研发创新、品牌产品打造、渠道商选品采购提供趋势指引。

阅读本报告节选,您将了解:

  • 消费趋势
  • 产品成分趋势(包括敏感肌肤护理、抗衰老面部护肤、肤色管理、头皮护理、眼部护理板块)
  • 部分成分的产品创新案例

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  • Asia
  • Beauty and Personal Care
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