How brands can tailor innovations for diverse hair types

Launches in the haircare category are stagnating in India. However, there is potential for reviving innovation as Indian consumers are embracing haircare routines, new haircare formats and diverse hair types.

In the past, the notion of straight hair as the epitome of beauty prevailed among Indian women. As a result the majority claim to possess straight locks. However, a fascinating shift is underway, with consumers identifying as wavy-haired and curly-haired. This revelation unveils an opportunity for the industry to cater to the specific needs of these consumers.

In this webinar, Mintel experts will deep dive into Indian consumer behaviour and examine product innovation and ingredient trends to help brands capitalise on the growing demand for specialised products tailored to wavy and curly hair.

Register for the webinar, to understand innovation strategies using distinctive ingredients to address hair concerns for each hair type, thereby revolutionising the entire haircare experience.

PRESENTER

Tanya Rajani, Principal Analyst. Beauty and Personal Care, India

Tanya brings eight years of communications experience in the beauty and personal care industry. Having worked with some of the leading beauty and FMCG companies, she is equipped in understanding industry trends and consumer behaviour. At Mintel, she’s responsible for researching, analysing and providing insights on key market developments.