[Webinar] 2025 Insurance Trends – Americas
Thank you for attending our webinar where we explored the most critical trends shaping the insurance industry in 2025, and gained insights on how to stay ahead in this evolving landscape. Comperemedia covered three key trends poised to shape the industry in 2025.
“Shrinkflation in Insurance”, where consumers pay more for less coverage, will remain a significant challenge, necessitating a commitment to adequate coverage and value from insurance brands. Additionally, the revamping of direct mail marketing (“DM Me”) will become crucial as brands seek to innovate beyond traditional methods amidst a noisy digital landscape. Lastly, leveraging advanced AI technologies (“AI for an Eye”) will be essential for insurers looking to enhance efficiency, drive growth, and gain a competitive edge.
During the webinar brands learned:
- How economic challenges are impacting consumer perception of value and what they can do about it.
- Innovative techniques taking place in direct mail marketing and what to expect going forward.
- How AI advancements in insurance could impact the industry in the year ahead.
- Americas
- Insurance
Related Mintel events
How Mars Petcare Predict Consumer Demand Signals
Pet owners are changing the way they feed and care for their animals. As a result, new opportunities are emerging across the pet nutrition category. But which behaviours will shape the future of the market, and which are just passing trends?
[Webinar] Mintel Spark – Impactful innovation in minutes, not months
New Mintel Spark is here: Ignite your innovation process with more accurate, relevant and impactful concepts. At…
![[Webinar] Il futuro delle private label in Italia: nuove opportunità tra salute, stagionalità ed edizioni limitate](https://www.mintel.com/app/smush-webp/2025/12/Mintel2026_Webinar_ItalianPrivateLabel_Digital_Landing-Page-Banner_2000x600-70x70.jpg.webp)
[Webinar] Il futuro delle private label in Italia: nuove opportunità tra salute, stagionalità ed edizioni limitate
La distribuzione alimentare in Italia sta cambiando profondamente, spinta da tendenze globali e da nuove abitudini dei consumatori.
![[Webinar] Proteína en el desayuno: oportunidad de innovación para todas las edades](https://www.mintel.com/app/smush-webp/2026/01/Mintel2026_Spanish-protein_Webinar_Digital_Landing-Page-Banner_2000x600-70x70.jpg.webp)
[Webinar] Proteína en el desayuno: oportunidad de innovación para todas las edades
La proteína se ha convertido en una tendencia imparable, con marcas de distintas categorías sumándose en los últimosaños.
![[Webinar] The Future of Facial Skincare](https://www.mintel.com/app/smush-webp/2025/07/2000x600-Facial-Skincare-70x70.jpg.webp)
[Webinar] The Future of Facial Skincare
Beauty is undergoing a fundamental shift. Consumers are no longer defining beauty solelyby appearance, but by how well it…
2026 Global Packaging Predictions Webinar – EMEA
A Mintel Webinar on the Future of Sustainable Packaging Recycling was meant to close the loop. Instead, it’s exposing…
2026 Global Household Care Predictions | Americas
Connect today’s behaviors to tomorrow’s opportunities live. Mintel’s 2026 Global Household Care Predictions Webinar goes beyond trendspotting to deliver forward-looking…
2026 Global Packaging Predictions – AMER
2026 Packaging Predictions: Tuesday, February 10th, 2026 9:30AM CT | 3:30PM GMT Our 2026 Global Packaging Predictions look…
