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Join our upcoming webinar to explore the most critical trends shaping the insurance industry in 2025, and gain insights on how to stay ahead in this evolving landscape. Comperemedia will cover three key trends poised to shape the industry in 2025.
“Shrinkflation in Insurance”, where consumers pay more for less coverage, will remain a significant challenge, necessitating a commitment to adequate coverage and value from insurance brands. Additionally, the revamping of direct mail marketing (“DM Me”) will become crucial as brands seek to innovate beyond traditional methods amidst a noisy digital landscape. Lastly, leveraging advanced AI technologies (“AI for an Eye”) will be essential for insurers looking to enhance efficiency, drive growth, and gain a competitive edge.
During the webinar brands will learn:
How economic challenges are impacting consumer perception of value and what they can do about it.
Innovative techniques taking place in direct mail marketing and what to expect going forward.
How AI advancements in insurance could impact the industry in the year ahead.
Meet the presenter
Kendall Gadie
Associate Director, Comperemedia
Kendall Gadie manages Comperemedia’s insurance content, thought leadership, and insights. He provides omnichannel marketing analysis and competitive insights for some of the largest brands across P&C, Life and Health in the U.S. and Canada. Kendall joined Comperemedia in 2021 and has more than a decade of industry experience, with roles in underwriting, competitive intelligence, and strategy.
Karly Solon (she/her) is a senior client success manager for the Comperemedia team. Throughout her 4-year tenure on the client success team, she has been looking after our insurance clients, providing insight-driven assistance and working to help clients achieve their strategic goals.
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