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Sobre o webinar:

Este ano estamos destacando três tendências que consideramos particularmente interessantes para as marcas de beleza e cuidados pessoais prestarem atenção – agora e no futuro. As seguintes tendências são:

NeuroGlow (NeuroBrilho): O próximo capítulo do bem-estar será a beleza mente-corpo, em que o bem-estar mental e a aparência física estão interconectados

Beaut-AI (Beleza-IA): A inteligência artificial transformará o setor de beleza, tornando-o mais personalizado, eficiente e eficaz, mas a governança e a transparência serão fundamentais para o crescimento.

Sophisticated Simplicity (Simplicidade Sofisticada): O setor de beleza passará por uma mudança de paradigma à medida que os consumidores exigem produtos eficazes e de alta qualidade

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Amanda Caridad
Analista sênior de beleza e cuidados pessoais Latam, Mintel
Amanda Caridad é formada em Relações Internacionais pela Faculdade Rio Branco e tem uma especialização em Marketing pela University of Akron, nos Estados Unidos. Antes da Mintel, Amanda trabalhou na Evonik Brasil como Analista de Marketing para a linha de negócios Care Solutions, sendo responsável pelos segmentos de Beleza, Cuidados Pessoais e do Lar.
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