Webinar: Tendencias Globales de Cuidados del Hogar 2024, Latam
Haga clic en el botón de REGISTRO de arriba para registrarse para recibir la grabacion! (presentado en español)
Sobre el Webinar:
Este año Mintel destaca dos tendencias que son particularmente interesantes para el segmento de cuidados del hogar ahora y en el futuro:
Knowledge is Homecare Power (Conocimiento es poder en el cuidado del hogar): la curiosidad de los consumidores va ganando terreno, mientras las exigencias por más transparencia y seguridad se convierten en aspectos clave para garantizar su fidelidad. Este cambio no solo concede más poder a las marcas, sino que garantiza una conexión perfecta con las aspiraciones de los consumidores.
Climate Adaptation (Adaptación al clima): a medida que los efectos del cambio climático se hacen más visibles, es esencial reconocer cómo los consumidores afrontan estos problemas y cómo las marcas de productos para el cuidado del hogar pueden desarrollar productos que ayuden a los consumidores hacer frente a condiciones meteorológicas extremas.
- Americas
- Household
- Retail
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